CHICAGO, Jan. 14, 2020 /PRNewswire/ – Chicago Design Network and Agency Brand Studio today announced its joint venture to redefine the traditional architecture firm model by offering a one-stop shop for design and branding services.
Bottom: Deborah Winchester, David McCarty
Chicago Design Network and Agency’s unification represents the successful adaptation to the evolving needs and wants of corporate clientele. Building on more than three decades of inspiring business architecture and recent collaborations between the two firms, the partnership will focus on delivering thoughtful architecture and compelling brands.
The joint venture will benefit from Chicago Design Network’s unique architectural expertise and skilled portfolio of designers along with Agency’s diversified branding experience and international relations.
“We see the link between brand strategy and architecture as a critical component in providing business-focused design,” Chicago Design Network Principal David McCarty said. “Uniting under a joint venture will provide a full range of architecture and brand development services to our combined clientele.”
An organization’s brand and its architecture are inseparable. Each location is the physical representation of a corporation’s brand strategy. Our partnership will provide expanded services, including brand strategy, market positioning, corporate identity, and workplace communication services. The intent of the partnership is to ensure all aspects of branding are properly integrated into architecture design.
“Our companies will mutually benefit from a complimentary portfolio and greater industry engagement,” Agency Founder and Principal Tony Pagliuca said. “Combining two industry leaders under one roof to create a simplified process for our clients just makes sense.”
Built on 25 years of experience, Agency was founded in 2016 by Pagliuca. Agency works with leading brands across the globe, including North America, Europe, Asia and South America.
The combined entities will operate as Chicago Design Network and Agency Brand Studio.
Read the full press release here.